~The revlutionary rudegyal~

For most of us during 2020, it would be hard pressed to say that this year has been straight out of a movie. Between the outbreak of the Covid-19 virus causing a global pandemic that disturbed all sanctions of life, to the world having a front row seat watching the wrongful death of George Floyd. Forcing systemic racism to be the featured conversation amongst various groups and practices to be confronted with head on, it’s fair to say, “The Revolution has been Televised”. In fact, singer-songwriter and self-titled “Artivist” (Artist Activist), Alicia Cinnamon has so poetically reminded us that now is the time for this social change to identify that black lives mattering is more than a social trend or a hashtag. Alicia Cinnamon is not new to shaking up things with her “heavy topic” songs. She has demonstrated time and time again that bringing us trendy music that delves deep into taboo topics that speak to her heart and her community has become her mandate to affect social change. After her highly acclaimed song “I Can’t Breathe”, released in 2013 and picked up by CBC in 2014, which was written to preserve the memory for a young man who was gunned down in Toronto, it’s clear that Alicia’s ear on our social environment is years ahead of itself. Teaming up with Ozzie Saunds from the Toronto based reggae band "Reggaddiction", to create “The Revolution Has Been Televised” is another tell-tale. Alicia met Ozzie in mid 2019 when he reached out to her to perform at one of Toronto’s up and coming live music performance venues, Jasper Dandy. The connection happened so naturally and the vibes flowed so freely, Ozzie knew he had to collaborate with Alicia on this project. Ironically, neither of them knew what the context of the song would be. Ozzie played a reggae riddim that he produced for Alicia and the beat immediately spoke to her. The power of the track encouraged her to communicate once again, the world’s current destitute climate. Alicia immediately felt the conviction to separate the trending conversation of systemic racism to the reality of what is actually happening in the black community “It’s our time. Twerking is over. The world needs to realize that this is the music; it’s what we really need. This message is the only message that supports world change. Black lives have been mattering.” When you ask Alicia who she makes her music for, she’ll tell you it’s for “herself to fill the void of positive conversation” which is a bold statement. By emphasising this, she’s found that through her own songs she is able to speak to others who are looking for the same message. The message of resilience, perseverance and cooperative resistance to negative output. Be certain that this no-holds-bar lyrical treasure will definitely turn into a monument of hope now that officially The Revolution Has Been Televised!